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In our own analysis at HubSpot, we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

A meta description refers to the HTML attribute that explains the contents of a given webpage. It's the short description you see on a SERP to "preview" what the page is about.

Moz notes that Google seems to cut off most meta descriptions -- which are sometimes called snippets -- after roughly two lines of text -- though there's some conjecture that, like title tags, it's actually based on Outlet 2018 New How Much Cheap Online Mens Trachtensocke Bergheim Traditional Costume Tights Lusana FVuD1TEL
. In any case, it amounts to about 160 characters, though this particular outlet recommends keeping it at .

Again, you can double-check the length of your meta description and title tags with this handy tool from SEOmofo .

Status updates: Video:

Facebook's character limit on status updates is 63,206 . However, that's far from ideal, says HubSpot Social Media Marketing Manager Chelsea Hunersen . "The social gurus will throw around the number 40 characters. That data seems to be backed up by BuzzSumo's ranking of HubSpot's own Facebook Page. "

But why 40, specifically? "Ideally," Hunersen says, "you'll want to use the copy in a status update to provide context for whatever you're linking to." That said, she notes, the copy of the status update itself isn't as important as the copy in the meta title or meta description that gets pulled in when you insert a link into your post. That's right -- social media posts have their own meta data too.

"Often, people look at the image of the article and then directly down at the meta title and meta description for context clues," she explains. "A lot of people don't realize you can change those."

Even on Facebook, it's still best to keep your meta title to fewer than 60 characters, and to 155 for meta descriptions. There are some resources available to those familiar with coding that let you play around with social media metadata character counts, like these templates . But unless you're a developer, we recommend keeping it short and sweet.

While Facebook allows a maximum of 120 minutes for videos, we wouldn't advise posting anything that long, unless you're doing a special, social-media-only screening of a full-length film.

According to research conducted by Wistia, two minutes is the "sweet spot" -- even a minute longer than that shows a significant drop in viewership. "Engagement is steady up to [two] minutes, meaning that a 90-second video will hold a viewer's attention as much as a 30-second video, the research reads," so "if you're making short videos, you don't need to stress about the difference of a few seconds. Just keep it under [two] minutes."

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By Jessica Webb on April 24, 2018 in Trello News

The constant pings, dings, and rings of app notifications might just be the new soundtrack of modern life. Unfortunately, this distracting melody can turn helpful tools into sources of stress by reminding you of what you’re missing out on.

Nonetheless, notifications are important; what they represent often requires your attention. That's why we’ve redesigned the Trello notifications panel to put the power of productivity back in your hands 🙌.

Tweet it out : New notifications in @trello put the power of productivity in your hands. Mark as read (or unread) when you're ready!

Tweet it out

With increased control of your notifications feed, you’ll feel the freedom to walk away from the firehose and return when you are ready.

Meet The New Way To Manage Your Notifications

You now possess the ability to control how and when you interact with your Trello deadlines, mentions, card activity, and more. Meet your new notifications panel powers:

When you go into your notifications panel you’ll see options like “Filter by Unread” and “Mark All as Read.” These options allow you to quickly categorize information you are receiving and select only the items that you wish to keep unread at any given time.

To mark an item as read (or unread) simply click on the circle to the left of any notification:

Selecting “Filter by Unread” will show you only those notifications, selecting “View All” will bring you back to your master list of all notifications in chronological order.

We’ve also made notifications more contextual and visual. For example, if five things happen on a card by the time you turn your attention to it, you’ll see those updates grouped by the card, saving you both time and space.

Each notification now also displays a preview of the card title, due date, added members, attachments, and if a card has been moved from one list to another.

By giving you the background information you need to respond accordingly, you’ll spend less time navigating from card-to-card and more time getting things done.

Turn Up Your Productivity

With more power over your notification noise in Trello, you can get down to important deep work without feeling like you have to deal with every notification right when it happens. After all, they'll be waiting for you when you come back.

Currently, full notification features are available on Trello web and desktop and will be coming soon to Trello mobile.

Table 19.

Laboratory Diagnosis of Bronchiolitis, Bronchitis, and Pertussis

Abbreviations: EIA, enzyme immunoassay; HMPV, human metapneumovirus; IgG, immunoglobulin G; IgM, immunoglobulin M; MIF, microimmunofluorescent stain; NAAT, nucleic acid amplification test; NP, nasopharyngeal; PIV, parainfluenza virus; RSV, respiratory syncytial virus; RT, room temperature; VTM, viral transport medium.

Viruses are listed in decreasing order of frequency [ 110 ].

Several US Food and Drug Administration (FDA)–cleared NAAT platforms are currently available and vary in their approved specimen requirements and range of analytes detected. Readers should check with their laboratory regarding availability and performance characteristics including certain limitations.

Rapid antigen tests for respiratory virus detection lack sensitivity and depending upon the product, specificity. A recent meta-analysis of rapid influenza antigen tests showed a pooled sensitivity of 62.3% and a pooled specificity of 98.2% [ 130 ]. They should be considered as screening tests only. At a minimum, a negative result should be verified by another method. Specimen quality is critical to optimize these tests.

Specimen type depends upon the virus that is sought. In general, throat swabs are at the least desirable. Care should be taken to preserve cells by using VTM or transporting specimens in a sterile container on wet ice as soon as possible after collection.

There are several FDA-cleared assays available at this time. Two assays are comprehensive multiplex panels that contain and as part of a comprehensive respiratory syndromic panel. There is one singleplex assay for . Availability is laboratory specific. Clinicians should check with the laboratory for validated specimen sources, collection and transport, performance characteristics, and turnaround time. In general, avoid calcium alginate swabs and mini-tipped swabs for nucleic acid amplification tests.

Sensitivity in nonbacteremic patients with pneumococcal pneumonia is 52%–78%; sensitivity in bacteremic cases of pneumococcal pneumonia is 80%–86%; specificity in adults is >90%. However, studies have reported a 21%–54% false-positive rate in children with NP carriage and no evidence of pneumonia and adults with chronic obstructive pulmonary disease [ 128 , 131 ].

Cotton-tipped or calcium alginate swabs are not acceptable as they contain substances that inhibit polymerase chain reaction.

Plating of specimens at the bedside is ideal but rarely done. Several types of transport media are acceptable. These include Casamino acid solution, Amies transport medium, and Regan-Lowe transport medium (Hardy Diagnostics) [ 132 ].

View Large
Table 19.

Laboratory Diagnosis of Bronchiolitis, Bronchitis, and Pertussis

Abbreviations: EIA, enzyme immunoassay; HMPV, human metapneumovirus; IgG, immunoglobulin G; IgM, immunoglobulin M; MIF, microimmunofluorescent stain; NAAT, nucleic acid amplification test; NP, nasopharyngeal; PIV, parainfluenza virus; RSV, respiratory syncytial virus; RT, room temperature; VTM, viral transport medium.

Viruses are listed in decreasing order of frequency [ 110 ].

Several US Food and Drug Administration (FDA)–cleared NAAT platforms are currently available and vary in their approved specimen requirements and range of analytes detected. Readers should check with their laboratory regarding availability and performance characteristics including certain limitations.

Rapid antigen tests for respiratory virus detection lack sensitivity and depending upon the product, specificity. A recent meta-analysis of rapid influenza antigen tests showed a pooled sensitivity of 62.3% and a pooled specificity of 98.2% [ 130 ]. They should be considered as screening tests only. At a minimum, a negative result should be verified by another method. Specimen quality is critical to optimize these tests.

Specimen type depends upon the virus that is sought. In general, throat swabs are at the least desirable. Care should be taken to preserve cells by using VTM or transporting specimens in a sterile container on wet ice as soon as possible after collection.

There are several FDA-cleared assays available at this time. Two assays are comprehensive multiplex panels that contain and as part of a comprehensive respiratory syndromic panel. There is one singleplex assay for . Availability is laboratory specific. Clinicians should check with the laboratory for validated specimen sources, collection and transport, performance characteristics, and turnaround time. In general, avoid calcium alginate swabs and mini-tipped swabs for nucleic acid amplification tests.

Sensitivity in nonbacteremic patients with pneumococcal pneumonia is 52%–78%; sensitivity in bacteremic cases of pneumococcal pneumonia is 80%–86%; specificity in adults is >90%. However, studies have reported a 21%–54% false-positive rate in children with NP carriage and no evidence of pneumonia and adults with chronic obstructive pulmonary disease [ 128 , 131 ].

Cotton-tipped or calcium alginate swabs are not acceptable as they contain substances that inhibit polymerase chain reaction.

Plating of specimens at the bedside is ideal but rarely done. Several types of transport media are acceptable. These include Casamino acid solution, Amies transport medium, and Regan-Lowe transport medium (Hardy Diagnostics) [ 132 ].

View Large

Streptococcus pneumoniae and Haemophilus influenzae do not play an established role in acute bronchitis but they, along with Moraxella catarrhalis , do figure prominently in cases of acute exacerbation of chronic bronchitis. Several FDA-approved NAAT platforms are available for the detection of a broad range of respiratory viruses and some of the “atypical bacteria” associated with respiratory syndromes. These have largely replaced rapid antigen detection tests and culture in most institutions. Performance characteristics vary among the various panels and singleplex NAATs. Specimen sources may also vary depending upon the assay. Readers should become familiar with the platforms offered in their respective institutions and the approved specimen sources, collection devices, and transport requirements. Respiratory syncytial virus, human rhinovirus, human metapneumovirus, human coronavirus, and type 3 parainfluenza virus are significant causes of bronchiolitis in infants and young children [ 111 ]. Coinfections are not uncommon and have been observed in up to 30% of cases. Several molecular panels for the detection of bacterial causes of pneumonia and their resistance markers are currently in clinical trials.